Da Blue Box: LG and its 3D TV Challenge...

CHICAGO, Aug. 30, 2011 – Public “3D TV Challenge” events in New York and Chicago this month further solidified LG CINEMA 3D’s position as the consumer-preferred* 3D TV. In the face-off events, designed to educate consumers about 3D TV, LG CINEMA 3D was once again declared the undeniable consumer favorite for overall 3D experience versus conventional 3D TVs using active-shutter 3D glasses.

At New York’s Grand Central Terminal and in suburban Chicago’s Woodfield Mall, 6,177 people viewed both types of 3D TVs and voted for their favorite 3D experience. By the end of the six-day challenge, 78 percent said they prefer LG CINEMA 3D over the competition. While informal, the results of the consumer challenge echo comprehensive, third-party 3D TV tests showing that four out five people choose LG CINEMA 3D over Sony and Samsung*.

“We’re not surprised by the results of the 3D consumer challenge,” said Jay Vandenbree, senior vice president, home entertainment, LG Electronics USA. “Our goal has always been to give people what they want in a TV: outstanding picture quality, a robust feature set and a compelling, comfortable viewing experience. The message from consumers is loud and clear, LG CINEMA 3D gives people what they want.”

The challenge was designed to educate consumers about the different kinds of 3D TV technology available and collect anecdotal information on consumer preference. In the fun, interactive experience, the TVs and glasses were unbranded and displayed the same 3D video content. Consumers were then asked to vote on which they preferred. The 3D challenge measured real-time consumer choice between 3D technology using battery-operated active-shutter glasses that sync with an emitter on the TV and LG CINEMA 3D that uses passive technology and polarized glasses similar to those used in movie theaters.

Consumers Speak their Minds about 3D TV

“I was quite impressed. I like the idea of lighter glasses. The depth perception was a key feature for me. I thought it (LG) popped more than the other brand,” said Raymond Gruenfelder, New York City, who participated in the LG CINEMA 3D Challenge at Grand Central.

Diana Lumani, Trumbull, Conn., said she picked LG CINEMA 3D because she felt like she “could actually touch the people coming out of the screen. I picked passive because it was a lot more crystal clear and it felt more alive and real.”

“I thought the challenge was really good. I didn't know what to expect but there was quite a lot of difference between the two screens. Screen A (LG) had a lot more clarity, was brighter and more colorful,” said Paula Lambert, who was visiting New York from Hemel Hemstead, England.

“This was my first experience watching in 3D. It was unbelievable!” said Juan Delgado of Pingree Grove, Ill. Donning his passive CINEMA 3D eyewear at Woodfield Mall in Schaumburg, he said the LG CINEMA 3D TV “seemed like it was in vivid mode. It seemed crisper, sharp, realistic. You actually feel like you are there. My son even jumped out of his seat, it was so real!”

“I’m a die-hard Sony fan, but this demonstration definitely changed my mind. I like the idea of wearing 3D glasses without the expense,” said Karen Sierzega, Hoffman Estates, Ill.

CINEMA 3D roduct Line Expanding. LG has expanded the CINEMA 3D series to include nine models available now: the LW6500 series in 47-, 55- and 65-inch class screen sizes (47.0-, 54.6- and 64.7-inch diagonals, respectively), the LW5600 and the LW5700 series in 47- and 55-inch class screen sizes (47.0- and 54.6-inch diagonals, respectively), and the all-new LW5300 entertainment packages bundled with a 3D Blu-ray player in 47- or 55-inch class screen sizes (47.0- and 54.6-inch diagonals, respectively). All LG CINEMA 3D models are bundled with four pairs of lightweight, 3D glasses and additional sets of glasses are available for affordable purchase.

*Based on LG consumer perception study of LG Cinema 3D TV vs. Samsung and Sony active 3D TVs in factory default settings, May 2011. LG TV model 47LW5600 with model AG-F200 glasses; Samsung TV model UN46D6420 with model SSG-3100GB glasses; Sony TV model KDL-46EX723 with model TDGBR100/B glasses. Certain claims are based on percentages which have been rounded to the nearest tenth of a percent. The four out of five claim is based on overall 3D experience. Glasses claim is based on weight, comfort and overall preference among all participants surveyed.

About LG Electronics USA. LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme.

Source: LG Electronics USA